Meta Marketing(Basic to Advance)

[Class -01] Welcome to the Course

• Meet the mentor and understand the course objectives.
• Overview of Meta Ads and their importance.
• Understanding your audience: Buyer persona and customer journey.

[Class -02] Preparing Your Advertising Tools

• Meta Business Suite and Facebook Business Manager overview.
• How to set up and navigate Business Manager.
• Creating ad accounts and setting up billing methods.

[Class -03] Understanding the Meta Ads Ecosystem

• How the Meta Ads auction works.
• Advanced bidding strategies for better results.
• Competitor research and ad spying techniques.

[Class -04] Planning Campaigns for Success

• Campaign structure: Campaigns, ad sets, and ads.
• Choosing the right objectives for your goals.
• Understanding audience types and how to create them.

[Class -05] Building Your First Campaign

• How Facebook News Feed works for ad delivery.
• Practical session: Setting up a Message campaign.

[Class -06] Writing Effective Ad Copy & Designing Creatives

• Copywriting basics and using AI tools.
• Planning high-performing ad creatives.
• Workshop: Creating ad copy and designs that convert.

[Class -07] Writing Effective Ad Copy & Designing Creatives

• Funnel stages: Awareness, Consideration, and Conversion.
• Building TOFU, MOFU, and BOFU strategies.
• Planning retargeting funnels for maximum ROI.

[Class -08] Website Optimization Essentials

• Introduction to WordPress dashboard.
• Creating high-converting landing pages for campaigns.

[Class -09] Setting Up Meta Pixel

• What is the Meta Pixel, and why is it important?
• Installing the Pixel using plugins and raw code.
• Cookies, events, and understanding tracking mechanisms.

[Class -10] Google Tag Manager (GTM) for Advanced Tracking

• What is GTM, and how does it work?
• Setting up tags, triggers, and variables.
• Using data layers for custom event tracking.

[Class -11] Advanced Tracking for E-Commerce

• Tracking Product Views, Add to Cart, Checkout, and Purchases.
• Dynamic value tracking for better optimization.
• Connecting Pixel to ad accounts and setting up events.

[Class -12] Mastering Facebook Conversion API (CAPI)

• What is server-side tracking, and how does it improve data accuracy?
• Step-by-step setup of Facebook Conversion API with GTM.
• Optimizing event match quality for improved performance.

[Class -13] Using Commerce Manager

• Setting up and managing Commerce Manager.
• Adding products and automating uploads with microdata tags.
• Optimizing catalogs for better ad delivery.

[Class -14] Instant Ads and Mobile-First Strategies

• Creating Instant Experiences and Collection Ads.
• Best practices for mobile-first ad campaigns.

[Class -15] Advanced Retargeting and Lookalike Strategies

• Why retargeting is crucial for conversions.
• Setting up custom and lookalike audiences.
• Practical: Building retargeting campaigns that work.

[Class -16] Running Different Campaign Types

• Awareness, Traffic, Leads, and Conversion campaigns explained.
• Practical: Setting up catalog sales and collection ad campaigns.

[Class -17] Leveraging Meta’s Advanced Features

• Using dynamic creative for ad testing.
• Setting up automated rules for efficient management.
• Using Page Post features for organic engagement.

[Class -18] Scaling Ads Like a Pro

• Horizontal vs. Vertical scaling: When and how to use each.
• Budget optimization for scaling campaigns.
• Best practices for maintaining performance while scaling.

[Class -19] Understanding Meta Ads Policies

• Overview of Meta’s advertising policies and guidelines.
• Common reasons for ad rejections and how to avoid them.
• How to troubleshoot and appeal policy violations.

[Class -20] Analyzing Performance and Optimizing Campaigns

• Reading and understanding performance reports.
• Solving issues like audience overlap and creative fatigue.
• Managing the learning phase and scaling campaigns effectively.