eCommerce & Product (Software) SEO
This comprehensive 30-hour course dives into SEO fundamentals, advanced strategies, and cutting-edge tools. Learn keyword research, semantic SEO, technical optimization, content strategy, and link building tailored to eCommerce and software products. Gain actionable skills to enhance visibility, boost rankings, and drive organic growth.
Instructors: Shahriar Hasan
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Duration
3 Month
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Class
20
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Class Duration
1.5 Hours
Description
This comprehensive 30-hour course equips you with the knowledge and skills to excel in the dynamic world of SEO, with a focus on eCommerce and software products. From understanding SEO fundamentals to mastering advanced strategies, this course offers a deep dive into essential topics like keyword research, semantic SEO, technical optimization, content strategy, and link building.
Explore the intricacies of search intent mapping, topical authority, and user engagement metrics to create highly effective SEO campaigns. Learn to utilize cutting-edge tools like Google Analytics 4, Search Console, and AI-powered platforms such as ChatGPT, Semrush, and Surfer SEO. Tailored for eCommerce professionals, this course also covers category and product page optimization, schema markup, and local SEO strategies to enhance visibility and conversion rates.
Whether you’re looking to improve website rankings, drive organic traffic, or uncover actionable insights, this course prepares you with the expertise to navigate the ever-evolving SEO landscape. Ideal for beginners and professionals, it’s your gateway to unlocking growth potential for any eCommerce or software business.
Course Content
SEO Fundamentals
[Class -01] SEO Fundamentals
- Course Overview & Objectives
- Search Engine Basics & How It Works
- Importance of SEO for eCommerce & Software Products
- SERP Features & Search Experience
- Why SEO is Still Relevant
Essential SEO Glossary
[Class -02] Essential SEO Glossary
- Keywords & Search Intent
- Common SEO tools
- Link Types: UGC, Sponsored, Contextual Links
- Understanding of – Domain Authority, Page Authority, Spam Score, KD/SD, LSI, SERP etc..
Semantic SEO & Topical Authority
[Class -03] Semantic SEO & Topical Authority
- Introduction to Semantic SEO
- Understanding Search Intent and User Queries
- Keyword Clusters and Topic Grouping
- The Role of Latent Semantic Indexing (LSI) in SEO
- Building Topical Authority Through Content
- Internal Linking Strategies for Topical Relevance
- How to Measure and Improve Topical Authority
Core Ranking Signals & Google Algorithm Updates
[Class -04] Core Ranking Signals & Google Algorithm Updates
- Core Ranking Signals: On-Page, Off-Page, Technical SEO
- Google Algorithm Updates: E-E-A-T, Helpful Content, Core Updates
- Understanding Search Intent & Search Features
- Helpful Content Update
- Spam Prevention Algorithms
- AI-Powered Search Features
- E-E-A-T (Experience, Expertise, Authority, Trustworthiness)
- Google’s Mobile-First Indexing & Ranking Impact
- Core Web Vitals and Its Impact on Rankings
- The Role of Structured Data in Rankings
Advanced Ranking Factors & Algorithm Insights
[Class -05] Advanced Ranking Factors & Algorithm Insights
- Behavioral Signals: Click-Through Rate, Dwell Time, Bounce Rate
- Backlink Quality vs. Quantity: The Impact on Rankings
- User Engagement Metrics & Their Influence on SEO
- Search Quality Evaluator Guidelines & Ranking Criteria
- Local Search Ranking Factors & Optimization
- The Impact of Social Signals on SEO Rankings
- Personalized Search Results & Local Search
- How Search Engine Bots Evaluate Content for Quality
- AI-Driven Search Algorithms & SEO Strategy
- Preparing for Future Google Algorithm Changes
Keyword Research & Search Intent Mapping
[Class -06] Keyword Research & Search Intent Mapping
- Transactional Keywords: For product pages & sales conversions
- Informational Keywords: For blog content & guides
- Navigational Keywords: For branded searches
- Local Keywords: For geo-targeted searches
- AI-Powered Tools: ChatGPT for content brainstorming
- SEO Platforms: Semrush, Ahrefs, and others for competitor analysis
- Using Seed Keywords & Expanding with Tools
- Filtering High-Intent Keywords Based on Difficulty & Volume
- Competitive Analysis: Understanding What Competitors Rank For
- Mapping Keywords by Intent (Awareness, Consideration, Purchase)
- Organizing Keywords into Clusters for Pages & Content Strategies
Competitor SEO Research & Content Gap Discovery
[Class -07] Competitor SEO Research & Content Gap Discovery
- Identifying Competitors: Direct vs. Indirect Competitors
- Ahrefs: Top Pages & Content Gap Analysis
- Semrush: Competitor Traffic & Keywords Report
- Surfer SEO: SERP Analysis & Content Scoring
- Content Gap Analysis: Identifying Missing Pages & Keywords
- Backlink Gap Analysis: Finding Link-Building Opportunities
- SERP Features Check: Featured Snippets, FAQs, and Image Packs
- Building a Keyword-Driven Content Plan
- Prioritizing Keywords for Product, Category, and Blog Pages
- Creating an SEO Roadmap Focused on Gaps & Opportunities
Domain & Hosting and Site Architecture
[Class -08] Domain & Hosting and Site Architecture
- Choosing the Right Domain Name for SEO
- Domain Research & Competitor Analysis
- Impact of Domain Age on SEO
- Selecting the Right Hosting for SEO
- How Hosting Speed Affects Rankings
- Using CDN to Boost Site Performance
- Site Architecture & SILO Structure for SEO
Website Building with WordPress
[Class -09] Website Building with WordPress
- Setting Up WordPress for SEO
- Choosing the Right Theme for SEO
- Optimizing Permalinks & URL Structure
- Installing Essential SEO Plugins (Yoast/Rank Math)
- Setting Up Categories & Tags for SEO
- Creating SEO-Friendly Pages & Posts
- Mobile Optimization & Responsive Design
Content Strategy & AI-Powered Tools
[Class -10] Content Strategy & AI-Powered Tools
- Content Planning & Topic Clustering
- Content Writing Tools (ChatGPT, Gemini)
- Product Descriptions & Blogging for eCommerce
- Content Optimization Tools: Surfer SEO/Neuron Writer/Frase
On-Page SEO with NLP Optimization
[Class -11] On-Page SEO with NLP Optimization
- NLP for Keyword Relevance & User Intent
- Using NLP to Enhance Content Readability
- NLP-Based Content Structuring
- Latent Semantic Indexing (LSI) for Content Optimization
- Title Tags Optimization
- Meta Descriptions
- URL Structure
- Internal Linking Strategy
- External Linking Best Practices
- Image Optimization
eCommerce SEO Strategy
[Class -12] eCommerce SEO Strategy
- Importance of Category Pages for SEO
- Crafting Unique Descriptions & Optimizing Titles
- Internal Linking Best Practices
- Product Descriptions & Images
- Image Alt Text & Product Videos
- Schema Markup (Product, Review, Price)
Google Search Console
[Class -13] Google Search Console
- Adding & Verifying Websites
- Performance Reports & Insights
- Core Web Vitals Monitoring
- URL Inspection & Live Testing
- Indexing & Coverage Troubleshooting
- Mobile Usability & Enhancements
- Security Issues & Manual Actions
- Sitemap Submission & Management
- Search Appearance & Rich Results Monitoring
Google Analytics 4 (GA4)
[Class -14] Google Analytics 4 (GA4)
- GA4 Setup & Integration with Search Console
- Tracking Organic Traffic & SEO Performance
- SEO Landing Page Analysis
- Monitoring SEO Metrics & KPIs
- Tracking User Engagement & Behavior
- Custom Reporting for SEO Insights
Technical SEO
[Class -15] Technical SEO
- Core Web Vitals & Site Speed Optimization
- Mobile-First Indexing & Responsive Design
- Structured Data & Rich Snippets
- Canonical Tags, Robots.txt, and Sitemaps
- Accelerated Mobile Pages (AMP)
- SSL Certificates and Redirection
Link Building Strategy (Part 1)
[Class -16] Link Building Strategy (Part 1)
- Link Building vs. Link Earning
- Anchor Text Distribution
- Building Healthy Backlink Profiles
- Blog Commenting and Forum Participation
- Link Attributes: No-Follow vs. Do-Follow
- Optimizing Web 2.0 Accounts
- Profiles Links
- Guest Posting & Resource Pages
- Link Building Through Affiliate Partners
Link Building Strategy (Part 2)
[Class -17] Link Building Strategy (Part 2)
- Using Expert Opinions and Roundups for Links
- Creating Link-Worthy Content (Link Bait)
- Sponsoring Events for Backlinks
- Coupon Sites for Links
- Broken Link Building
- Creating Partner Pages for Link Building
- Building Links Using HARO (Help a Reporter Out)
- Creating an App or Contest for Link Earning.
Local SEO for eCommerce
[Class -18] Local SEO for eCommerce
- ntroduction to Local SEO
- How Local Search Affects SERP
- Keyword Research & Competitor Analysis for Local SEO
- Creating Google My Business (GMB) Listing
- Building Citations & Local Backlinks
- Social Media Optimization for Local SEO
Website Audit & Troubleshooting
[Class -19] Website Audit & Troubleshooting
- Full Site Audit Using Tools (Screaming Frog, SEMRUSH, WOORank)
- Identifying Errors & Fixing SEO Issues
- Follow Audit Sheet
- Indexing, Speed, and UX Audits
- Audit Reporting & Action Plan Creation
Wrap Up
[Class -20] Wrap Up
Instructor
Shahriar Hasan
Freelancer | Affiliate Marketer | Mentor | Service Provider
37 Reviews
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4.8 Rating
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170+ Students
I am Shahriar Hasan, a Full-Stack Digital Marketer and SEO expert specializing in the SaaS, eCommerce, and EdTech industries. As the Digital Marketing Strategist at weDevs, I focus on crafting data-driven strategies to help businesses thrive.
My expertise includes developing comprehensive digital strategies, optimizing SEO to enhance visibility, executing impactful media buying campaigns, and leveraging email marketing to nurture leads. I am passionate about driving customer acquisition, boosting conversion rates, and building strong brand awareness through innovative and effective marketing techniques.
With a deep understanding of diverse industries, I bring tailored solutions to every project, ensuring measurable growth and long-term success. My goal is to empower businesses by identifying opportunities, solving challenges, and unlocking their full potential in the digital landscape.
Career Opportunities
Search Engine Optimization (SEO) is a vital skill in the digital era, empowering businesses to enhance their online presence and drive organic growth. With the growing demand for SEO experts, mastering this skill opens doors to a range of career opportunities. This course enables students to gain comprehensive knowledge of SEO strategies, keyword research, content optimization, and analytics. Graduates will be well-equipped to pursue roles as SEO Specialists, Digital Marketing Analysts, or Content Strategists, contributing to the success of global brands, agencies, or freelance projects by improving search rankings, driving traffic, and achieving measurable results in the ever-evolving digital landscape.
Open Job Positions
SEO Specialist
Digital Marketing Analyst
Technical SEO Specialist
Content Marketing Strategist
eCommerce SEO Manager
SEO Specialist for SaaS and Tech Products
Not only amazing course
Not only industry standard curriculum, we have other career
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Job Placement
Expert Support System
Mock Interview
Industrial Visit
Hear from our learners
Be one of them who became successful in their career. Start learning today
to shine tomorrow.
Asad Nur
Software Engineer, weDevs
The course content was well-structured, and easy to follow. I appreciate the practical approach of the course, which allowed me to learn by doing.
Ratul Hasan
Software Engineer, weDevs
The learning experience at weDevs Academy is unparalleled. From the curriculum to the community, everything exceeded my expectations.
Md Khorshed Alam
Ex-Student, WDA_WP_02
WordPress Plugin Development Online 2nd Batch
The online WordPress plugin development course from Wedevs Academy is an excellent resource for both beginners and experienced developers. The course is well-structured, covering essential concepts from the basics to advanced techniques. The hands-on projects provide practical experience, and the instructor’s clear explanations make complex topics easier to understand. Overall, it’s a great investment for anyone looking to enhance their WordPress development skills.
Asif Hossain Nadim
Software Engineer, weDevs
“Thanks to weDevs Academy, I transitioned into a career I love. The courses are comprehensive, and the instructors are top-notch!”
Abul Hasan Aunshon
Software Engineer, weDevs
The course was transformative, imparting deep plugin development knowledge and vital lessons in professional ethics, behavior, and resilience under pressure.
Suhan Alam Rana
Ex-Student, WDA_WP_02
WordPress Plugin Development Online 2nd Batch
It was an amazing experience. Everything was well organized, from management to the course modules, and we had the opportunity to learn from highly experienced mentors like Tareq Vai and Sourov Vai. All the best to WeDevs Academy. I’ll definitely join again if they organize part 2 of the WP Plugin development course with more advanced topics.
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Some questions, some answers
Here are our most frequently asked questions
What will I learn in this SEO course?
- You’ll gain in-depth knowledge of SEO fundamentals, keyword research, technical SEO, content optimization, link building, and strategies tailored for eCommerce, SaaS, and tech products.
Who is this course suitable for?
- This course is ideal for beginners to intermediate digital marketers, business owners, and anyone interested in mastering SEO techniques to enhance online visibility and drive organic growth.
How will this course help me in my career?
- The course equips you with practical SEO skills that can open doors to roles such as SEO Specialist, Digital Marketing Analyst, eCommerce SEO Manager, and more, particularly in the SaaS, eCommerce, and tech industries.
Do I need any prior knowledge to take this course?
- While the course is designed to accommodate all skill levels, having a basic understanding of digital marketing concepts will help you grasp the material more effectively.
What tools will I learn to use during the course?
- You’ll learn to use industry-leading SEO tools such as Google Analytics, Google Search Console, Semrush, Ahrefs, and Surfer SEO to optimize websites and track performance.
BDT 6,000
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